Our Team
DON DOW
Founder & CEO
Don Dow founded DowEvents International in 1996 with a simple focus: give clients genuine insider access to the world’s biggest events and handle every single detail ourselves.
Over the last 30 years, that approach built lasting trust with Fortune 500 companies and private guests alike. It started in Augusta, Georgia, where Don launched The Championship Club (sold in 2025) just steps from the course at The Masters. Today, DowEvents hosts clients across the globe at events like the Super Bowl (for over 20 straight years), the Ryder Cup, the Kentucky Derby, the Olympic Games, and the World Cup, along with delivering bespoke incentive programs at exclusive destinations worldwide. Companies return year after year because they know their guests are taken care of from start to finish.
Don developed his work ethic and focus on preparation early. He played college football for the University of Washington, competing in four consecutive bowl games, before being drafted into the NFL in 1983 by the Seattle Seahawks and later joining the 1985 San Francisco 49ers Super Bowl XIX championship roster. When an injury cut his playing career short, he shifted straight into sports marketing. Before starting DowEvents, he helped host the NCAA Final Four and the NBA All-Star Game in Seattle, served as International Head of Sales for the 1990 Goodwill Games, and produced the 1990 Moscow International Marathon with ESPN.
Don lives on Bainbridge Island in Washington. When he isn’t on the road for an event, he spends his time cycling, collecting wine, supporting Husky football, and discovering great food.
To learn more how DowEvents has been started please see:
- Dow becomes master of his own domain
- Former NFL player creates top-tier hospitality business
- Masters Video
CANADA OFFICE
COLIN WORTH
Colin has worked with DowEvents since 2007. As our Director of Operations at the 2010 Olympic Winter Games in Vancouver, he organized and oversaw all operational aspects including a transportation group of 25 vehicles and drivers. He was instrumental in our acquisition of 100+ hotel rooms at the Games and building the relationships necessary within the community for our success. Colin continued to be not only an important operational force for DowEvents in Rio De Janeiro at the recent World Cup, but in the organization and execution of many diverse events both in Canada and the US. He was an important part of our efforts in the previous Summer Olympic Games in Rio and key to the growth of DowEvents Canada.
Colin previously held senior positions in the RCMP during a 27-year career highlighted by VIP Protection of Royalty and Heads of State. He lives in Vancouver, B.C. with his family.
AUGUSTA OFFICE
JOHN SPARKS
John has been involved with DowEvents Augusta and the Championship Club since 2001 working throughout several client services capacities to ensure a successful and memorable outing amongst the Augusta pines. He continues to be a major contributor in all amenities and services offered by DowEvents at The Championship Club, welcoming guests to the most historic and spectacular event in golf. He enjoys the challenge of delivering special requests and exceptional service our clients continue to experience in our 25th year at the Masters Tournament. John counts many of our guests as friends.
John is attending Augusta State University in pursuit of a BS in Business Administration and has worked for TTX company SRD/NA for the past 35 years.
He calls North Augusta home where he lives with his wife Julie and is an avid Georgia Bulldog fan. “The DowEvents Team is more than a hospitality service it is a Family.”
SEATTLE OFFICE
Dana Roberge
Vice President of Sales & Events
Dana joins the team with a few decades of experience in sponsorship sales and marketing in and around sports and events. A Seattle native, Dana includes the Seattle SuperSonics, the SEAFAIR summertime festival, One Reel/Bumbershoot, and Fox Sports Northwest as organizations that have helped to shape her drive to deliver the best outcomes to her clients, whether event sponsors or attendees. Adding bucket list experiences such as the Masters Tournament and the Super Bowl are a dream come true for Dana as her “passion for parties” and attention to detail elevates experiences beyond any VVIP client’s expectations.
Dana lives in the Greenlake neighborhood of north Seattle with her husband and teenage daughter. In their free time, it won’t be unusual to find them on a golf course or a softball field around town.
In 2024, Dana received her MBA from Seattle University, but her alumni loyalty remains with her University of Washington Huskies. Go Dawgs!
